Why Golden Goose Sneakers are Worth the Money

You’ve probably already pulled the trigger and bought a pair, or they’ve been sitting in your shopping cart for months because you can’t bring yourself to spend $500 on sneakers.

And if you have no clue what sneakers I am talking about, then you most likely just stopped in your tracks and screamed, “$500?! FOR SNEAKERS?!”

Yep, $500…..for sneakers. But let me justify.

I get on here a lot to discuss the “why” when it comes to investment pieces. I’ve justified handbags, black boots, and most recently, a Veronica Beard blazer (you can read that post HERE). I’m not the kindof gal to randomly drop a chunk of change on just anything. I grew up counting my pennies and take every dollar that’s in my bank account seriously. And the older I have gotten, I have discovered that I would rather own QUALITY, INVESTMENT pieces than a bunch of shitty, fast fashion. Who’s with me on that?!

So the first time I saw Golden Goose sneakers, I didn’t really take them seriously because I assumed they would be a “fly by night” kindof item. Then they stuck around. Then I saw them in several retailers. And then I saw multiple pairs that I actually could see myself wearing. And then I did what actually put me over the edge…..I tried them on at Neiman Marcus. For several Golden Goose customers, it is the fit that makes them drop the credit card for them. GG sneakers actually have an invisible lift inside them, so in addition to feeling so comfortable, they also make your legs appear a little longer and leaner, versus a traditional flat sneaker.

But even after I tried them on, I still didn’t make the financial plunge. I knew I liked the appearance, I knew I loved the fit, and I knew what size I wore (FYI I’m a perfect size 8 & I wear a 39!)….so now all I had to do was wait for a style I liked to go on sale! Fast forward about 60 days, and I got an email from The Outnet (Net-A-Porter‘s consolidation site!) saying that they would be launching Golden Goose sneakers sale the following Tuesday….so I got on their site bright early that morning and finally snagged a white pair with gold & silver glitter accents for around $200! (It’s actually the pair I still to this day wear the most, despite being bought them several years ago!)

Then in late 2017, I got the itch for another pair, and since my first pair was leather (which wears well, holds up well, and feels like a buttery cocoon for your feet!), I wanted to experiment with another fabric, like satin or sequins or wool! While I was in NYC for my birthday trip with some girlfriends, I stumbled upon an olive green satin pair in Barney’s that I absolutely couldn’t live without! Yes, I paid full price ($495) and I HATE THAT, but I truly loved them so, so much. And knowing how much I had worn my first pair, I knew that they would for sure gets lots of mileage! And then most recently, I rounded out my collection this fall when I found ONE PAIR AND ONE PAIR ONLY at Neiman Marcus Last Call for $107!

So I tell you all of this for a couple reasons: 1) Always sleep on a expensive purchase. $500 sneakers aren’t something that you blindly jump into or decide on with no back end research first! 2) If you are gonna purchase $500 sneakers, make FOR DAMN SURE that you will be able to justify the CPW, or cost per wear. Out of the 365 days of the year, I bet I wear mine 80% of those days, and when I went to Europe, aside from high heeled booties, my 2 white GG’s were the only other shoes I took (I plan on taking all 3 pairs to Italy this summer for a 14 day trip, too!) 3) Invest in neutral colors. Ive got 2 white pair and one olive green pair….so the truly GO WITH ANYTHING. And if we are being honest, I really want a black/leopard combination high top pair, too! 4) Keep an eye out for sales! The Outnet, Barney’s, Neiman Marcus Last Call, and Shopbop run the most sales on GG, in my opinion! & 5) They go with seriously EVERYTHING. From dresses, to midi skirts, to jeans, leather leggings, & even to & from SoulCycle…while yes, they are still sneakers, they add an extra sort of pizazz to any look!

Do you have a pair of Golden Goose sneakers?! If not, what is your favorite brand?! Do you have any questions for me about GG? Let me know in the comments below!

  • Kori

    Love my GG’s! I thought the same thing you did about them at first! Fad shoes, not for me, blah, blah… so fast forward a couple of years and I own 4 pair (and like you I scan all over for sales- even scored some on my little neighborhood FB marketplace!!)! They make me feel a little more hip, hip potato chip when I pair them with, well… anything! Leggings, skirts (mini and midi!) and my current fave- SPRWMN leather pants!! So sizing on these is all over the place- I, too, am a true size 8, but while I wear a 38 in the Superstar, I wear a 39 in the mid star and a 37 in the slides- WHAT IN THE WOLD???

  • Monika

    Thanks for this post! I have been wanting to get a pair for so long and I know I eventually will, it’s just been hard to pull the trigger. But reading how you got one of yours for $107 makes me wanna invest the time to regularly check the sales. I am a huge sneaker wearer so I know I would totally get that CPW. FYI, my favorite pair I own is by Diesel (not cheap either) and seriously probably wear them 4 days out of each week too!

  • Joanne

    Do you typically wear them with socks? I have been wearing tiny socks inside but feel uncomfortable.

    • Julia

      Have you gotten an answer to your question redarding wearing with socks or not?

  • Julia

    Do you wear them with socks? ALL of the sneakers I wear without socks have begun to smell. I guess I am funky. Another question…have you seen the sheer sock trend and if so do you know where I can snag some?

  • Sheila

    My husband might divorce me if I bought them full price. I am definitely a sale searcher, so knowing you got 2 of yours on a big sale, I might just pull the trigger!!

  • Marybeth Taranow

    I so wanted to like my pair. I bought my first pair for full price and my feet hurt so bad after a couple hours. I’ve tried them a couple of times and I just can’t wear them. I love the idea of GG but sadly they are not for me.

    • Katie

      I have experienced the exact same thing and it makes me so sad because I had heard how comfortable they were. I have blisters every time I wear them and I have tried no socks, thin socks, thick socks. I’m so sad

  • Rachel P

    I love fashion and style but I don’t understand the idea of spending that much for sneakers that look old and grungy. I could stomach more so for these amazing shoes sneakers or boots or any shoe that’s sexy and I can take care of make last because I invested in them. But sneakers that look like you’re four coming off of the dirty playground can’t determine $20 for me let alone $500. What is the deal with dirty old looking shoes???

  • Tara

    Do GG run true to size? Small or big? If I am generally a size 7 would I order a 38?

    • Courtney

      Yes! TRUE TO SIZE! I wear a 8 and I take 39!

  • Angela

    I picked up my 4th pair of GG sneakers. They are in dark grey satin, like your hair olive pair. I’ve been hesitant because they are my 4th pair and I’m not sure about the material wearing. I have 2 suede & 1 leather. Just curious about your CPW on the satin and thoughts on the shine factor?

  • Alberto

    I was in need of sneakers for a while. I usually wear Diesel sneakers, but I didn’t like this year’s collection. I had 2 pairs, but I lost one to damage, and my remaining pair was looking extremely worn after a few years of almost everyday use. So when I was in Miami earlier this year, I saw a pair of GG at Nordstrom and was entranced. I literally stood near it for 15 minutes, contemplating spending almost $500 bucks on a pair of sneakers. Previously, the most I’d spent was $100 for the diesels…
    I didn’t pull the trigger. I’d never heard of Golden Goose, and was a bit weary to spend so much.

    I spent the next few months looking at all the models online and noticing people wearing them. Here in Brazil a pair goes for U$800, so I was waiting for an overseas trip. Finally last week I went to Madrid, Spain. They have a GG store there, and I was intent on buying a couple of pairs.
    I ended up getting 3. The whole lost cost me about 890 euros after I got some detax at the airport. I never spent so much on sneakers, and yet I was never happier about a purchase.

    I’m wearing now a black suede ballstar and I’m very happy. I also got a white mesh and a black and white leather…

  • Nancy

    I have silver glitter ones with black laces. I never wear socks even with most boots. Socks always bunch up at the side of the big toe on me. Anyway, i do find that they have molded to my feet after wearing them but found them very hard in the sole at first. Another brand that are similar to GG is P448 and i find them to be soooo much more comfortable and can wear them all day. Plus they are a lot less expensive than GG but still on the high side but I LOVE them. Bloomys sometimes has them on sale, too!

  • Diana

    I just ordered a pair from GG directly. When they arrived, I totally expected to be blown away by all of their virtues, (having heard so many glowing comments about them everywhere…lol). Oh but no. Mine were so hard, stiff, and weird they were an instant NO. I’m athletic and have worn tons of shoes of all brands and price points, so when I think of casual street shoes like these, I immediately expected less smoosh than a running shoe of course but not as flat a feel as a Superga tennis shoe. (Maybe a K-Swiss kind of feel) I didn’t get any of those good feelings and the “glittery” heel counter cover is exactly like super coarse grade sandpaper…it would definitely cut into your skin without socks to block it. The toe box is ridiculously flattened and squeezed and makes the rest look weirdly high.

    Wow. It’s hard to believe that I am the only one who isn’t in love with this shoe. Cost of the pair wasn’t a factor in not liking them, if I like things, I’ll spend a couple bucks. Sadly, they are going back, but if you want to order a pair from their .com, be aware that they charge $28 bucks for shipping each way.

  • Diana T

    Thinking I’m ready for the plunge, I bought a pair of GGs, actually a few pairs, as I can’t seem to get the size right.
    I do take a half size but neither the size down nor the size up worked. Am I the only one with this issue? I’m also
    curious if the unisex or the men’s sneaker have the lift in the shoe? Does anyone know?