Why Golden Goose Sneakers are Worth the Money

You’ve probably already pulled the trigger and bought a pair, or they’ve been sitting in your shopping cart for months because you can’t bring yourself to spend $500 on sneakers.

And if you have no clue what sneakers I am talking about, then you most likely just stopped in your tracks and screamed, “$500?! FOR SNEAKERS?!”

Yep, $500…..for sneakers. But let me justify.

I get on here a lot to discuss the “why” when it comes to investment pieces. I’ve justified handbags, black boots, and most recently, a Veronica Beard blazer (you can read that post HERE). I’m not the kindof gal to randomly drop a chunk of change on just anything. I grew up counting my pennies and take every dollar that’s in my bank account seriously. And the older I have gotten, I have discovered that I would rather own QUALITY, INVESTMENT pieces than a bunch of shitty, fast fashion. Who’s with me on that?!

So the first time I saw Golden Goose sneakers, I didn’t really take them seriously because I assumed they would be a “fly by night” kindof item. Then they stuck around. Then I saw them in several retailers. And then I saw multiple pairs that I actually could see myself wearing. And then I did what actually put me over the edge…..I tried them on at Neiman Marcus. For several Golden Goose customers, it is the fit that makes them drop the credit card for them. GG sneakers actually have an invisible lift inside them, so in addition to feeling so comfortable, they also make your legs appear a little longer and leaner, versus a traditional flat sneaker.

But even after I tried them on, I still didn’t make the financial plunge. I knew I liked the appearance, I knew I loved the fit, and I knew what size I wore (FYI I’m a perfect size 8 & I wear a 39!)….so now all I had to do was wait for a style I liked to go on sale! Fast forward about 60 days, and I got an email from The Outnet (Net-A-Porter‘s consolidation site!) saying that they would be launching Golden Goose sneakers sale the following Tuesday….so I got on their site bright early that morning and finally snagged a white pair with gold & silver glitter accents for around $200! (It’s actually the pair I still to this day wear the most, despite being bought them several years ago!)

Then in late 2017, I got the itch for another pair, and since my first pair was leather (which wears well, holds up well, and feels like a buttery cocoon for your feet!), I wanted to experiment with another fabric, like satin or sequins or wool! While I was in NYC for my birthday trip with some girlfriends, I stumbled upon an olive green satin pair in Barney’s that I absolutely couldn’t live without! Yes, I paid full price ($495) and I HATE THAT, but I truly loved them so, so much. And knowing how much I had worn my first pair, I knew that they would for sure gets lots of mileage! And then most recently, I rounded out my collection this fall when I found ONE PAIR AND ONE PAIR ONLY at Neiman Marcus Last Call for $107!

So I tell you all of this for a couple reasons: 1) Always sleep on a expensive purchase. $500 sneakers aren’t something that you blindly jump into or decide on with no back end research first! 2) If you are gonna purchase $500 sneakers, make FOR DAMN SURE that you will be able to justify the CPW, or cost per wear. Out of the 365 days of the year, I bet I wear mine 80% of those days, and when I went to Europe, aside from high heeled booties, my 2 white GG’s were the only other shoes I took (I plan on taking all 3 pairs to Italy this summer for a 14 day trip, too!) 3) Invest in neutral colors. Ive got 2 white pair and one olive green pair….so the truly GO WITH ANYTHING. And if we are being honest, I really want a black/leopard combination high top pair, too! 4) Keep an eye out for sales! The Outnet, Barney’s, Neiman Marcus Last Call, and Shopbop run the most sales on GG, in my opinion! & 5) They go with seriously EVERYTHING. From dresses, to midi skirts, to jeans, leather leggings, & even to & from SoulCycle…while yes, they are still sneakers, they add an extra sort of pizazz to any look!

Do you have a pair of Golden Goose sneakers?! If not, what is your favorite brand?! Do you have any questions for me about GG? Let me know in the comments below!

  • Kori

    Love my GG’s! I thought the same thing you did about them at first! Fad shoes, not for me, blah, blah… so fast forward a couple of years and I own 4 pair (and like you I scan all over for sales- even scored some on my little neighborhood FB marketplace!!)! They make me feel a little more hip, hip potato chip when I pair them with, well… anything! Leggings, skirts (mini and midi!) and my current fave- SPRWMN leather pants!! So sizing on these is all over the place- I, too, am a true size 8, but while I wear a 38 in the Superstar, I wear a 39 in the mid star and a 37 in the slides- WHAT IN THE WOLD???

  • Monika

    Thanks for this post! I have been wanting to get a pair for so long and I know I eventually will, it’s just been hard to pull the trigger. But reading how you got one of yours for $107 makes me wanna invest the time to regularly check the sales. I am a huge sneaker wearer so I know I would totally get that CPW. FYI, my favorite pair I own is by Diesel (not cheap either) and seriously probably wear them 4 days out of each week too!

  • Joanne

    Do you typically wear them with socks? I have been wearing tiny socks inside but feel uncomfortable.

    • Julia

      Have you gotten an answer to your question redarding wearing with socks or not?

  • Julia

    Do you wear them with socks? ALL of the sneakers I wear without socks have begun to smell. I guess I am funky. Another question…have you seen the sheer sock trend and if so do you know where I can snag some?

  • Sheila

    My husband might divorce me if I bought them full price. I am definitely a sale searcher, so knowing you got 2 of yours on a big sale, I might just pull the trigger!!

  • Marybeth Taranow

    I so wanted to like my pair. I bought my first pair for full price and my feet hurt so bad after a couple hours. I’ve tried them a couple of times and I just can’t wear them. I love the idea of GG but sadly they are not for me.

  • Rachel P

    I love fashion and style but I don’t understand the idea of spending that much for sneakers that look old and grungy. I could stomach more so for these amazing shoes sneakers or boots or any shoe that’s sexy and I can take care of make last because I invested in them. But sneakers that look like you’re four coming off of the dirty playground can’t determine $20 for me let alone $500. What is the deal with dirty old looking shoes???

  • Tara

    Do GG run true to size? Small or big? If I am generally a size 7 would I order a 38?

    • Courtney

      Yes! TRUE TO SIZE! I wear a 8 and I take 39!